Your Brand Is Ready To Break Through — Now What?
If your a B2B tech marketing leader, ask yourself these three questions:
✅ Do we have a research-backed strategy for how our brand will win?
✅ Do we have a playbook for how our brand will show up?
✅ Do we have all the assets we need for our tech brand to go to market (G2M) and our sales team to sell?
If you answered yes to all three of these — GREAT!
Now it's time to launch!
Launching a brand and putting the strategy into action is just as vital as creating the strategy itself.
I've seen world-class, powerfully human, award-winning brand strategies for tech companies explode 🧨 (in a bad way) during lift-off — all because the team wasn't rallied around, and clear on, the plan.
Imagine implementing a huge digital transformation project and then no one knowing how to go live. (That would be a disaster!)
It’s the same with launching a brand.
Your 6-step brand launch playbook for a successfully G2M
🧭 Get leaders on board: It all starts at the top. If the leadership is excited, it’s going to be contagious!
📙 Toolkit for all: Hand everyone the brand strategy playbook for how to talk, look, and feel like the new brand.
💥 Big reveal: Throw an unforgettable party to unveil the new brand, making sure everyone's on the same hype train.
📣 Tell the world: Share the news with your customers and partners in a way that feels personal and genuine.
💬 Listen and tweak: Keep those ears open for feedback and be ready to adjust.
📊 Track the buzz: Keep an eye on the chatter and the numbers to see how well the new brand is doing.
A successful tech brand launch strategy requires everyone to get on board and bring their full energy and alignment.
This is the human way of not only creating a winning strategy but launching a brand that breaks through the market!
*Don't have a brand strategy for your tech firm? Then you're not ready to break through the market. Our team would love to help you get started. Reach out today.
