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B2B Tech Marketing for Humans
You don’t need another boring article. Everything here was written by actual humans on a mission to help enterprise marketers (like you) put humanity back in business.
F E A T U R E D
The Human Creativity Benchmark REPORT
Here’s what Contra’s data actually means for your marketing team…
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Contra Labs just published the Human Creativity Benchmark REPORT
Contra just published a FACE MELTING Human Creativity Benchmark REPORT
They tested five creative areas: landing pages, desktop apps, ad images, brand images, and product videos. Their data has obvious implications for creative contractors, but I think there’s some major takeaways for in-house marketing teams as well…
Job Posting: Sales Leader
We believe that when humanity is elevated, everybody wins. That’s why our Sales Leader is a visionary guide that helps B2B tech leaders see that brand and marketing are about authentic human connection. In this role, you’ll lead with empathy and expertise while personally driving the strategic deals that fuel our mission. It’s about building a business that grows because it cares.
The Forrest AI Manifesto
Brand Building Made Simple
There are millions of demand generation strategies, but only ONE has given tech brands the results they deserve. Get the playbook for building a B2B brand demand gen strategy that makes a difference.
Brand vs. Marketing: A Fight to the Death
Discover how tech firms are winning big with a brand and demand strategy that drives awareness and pipeline.
Your Brand Is Ready To Break Through — Now What?
Your strategy for launching a brand is just as important as the brand strategy itself. Here’s your 6-step playbook for a successful B2B tech brand launch.