GovPath
Year: 2025
Industry: Public Sector
Setting a new standard in the public services and Gov Tech industry.
Services
Brand Strategy | Storytelling | Design | Positioning
How do you take two businesses with years of existing brand equity, customer loyalty, and success inside a highly regulated industry and mash them together in a way that gets everyone excited? That’s exactly what TruePoint solutions came to us to help them figure out after they merged with Gray Quarter.
S E R V I C E S
What we did
We helped both businesses not only bring a new brand to life, but also come up with a name that would resonate with all the future customers they plan on serving. We helped them look at what their competitors were doing, not doing, and how to tell a story that would set them apart.
Naming Strategy
Competitive Analysis
Brand Strategy
Brand Identity
Introducing, GovPath!
Naming is hard work, especially in a crowded and highly regulated space. Our favorite part of this project was helping their team come up with a name that everyone got really excited about. Customers are central to their business, and in a space where everyone else is talking about themselves, we found that this new entity could stand out by telling a story where they shine a light on the path transformation.
Yep, new website too!
We helped GovPath bring it all to life with a top-to-bottom website overhaul.
Check out GovPath’s new website here.
B R A N D I N G W I T H F O R R E S T
Ready to break through?
Most agencies will sell you a style guide that looks cool, take your money, and never actually help you grow. When you invest in strategic, human-centered, branding with Forrest you get so much more.
Talent Attraction
A powerful brand can also attract top talent. When your business is known for its strong brand and positive work culture, you're more likely to recruit and retain talented employees.
Positioning Clarity
You’ll have clear and validated strategic business positioning based on data and insights from your market, internal team, and customers.
Competitive Edge
Your brand strategy will differentiate your business from competitors. It allows you to highlight what makes your products or services unique and appealing to your audience.
Effective Marketing
With a clear brand strategy, your marketing and advertising efforts become more focused and effective, as you know how to convey your brand's message, values, and story
A Compelling Story
Your brand strategy will come with a compelling and human centered story that your target buyers won’t be able to resist. You’ll also get a playbook for how to tell/use this new story.
Increased Awareness
A clear strategy and fresh new brand will be all the ammo you need to increase awareness of your organization for years to come.
Consistency
Your brand strategy will ensure your messaging, visual identity, and customer experience are consistent across all touch-points, creating a cohesive and professional experience.
Expert Guidance
Our team of experienced brand strategists, designers, and marketing minds will walk you through every step of this process, answering questions, and collaborating with you.
