Winning Website Review | Snyk.io
Websites are the digital plot of land our companies are given to architect, design, build, and manage.
Some B2B tech companies have really great web design and branding built right into their marketing strategy. Others need a little help.
In this video, Brandon Triola, the Chief Creative Officer of Forrest Co., breaks down what he believes to be a winning website offering from Synk.io
9 things sneak.io does well
Synk knows its audience and is focused on developers
The hero image above the fold correlates with the text on the page
Two call-to-action buttons, low barrier to entry with "start for free"
Credibility above the fold with logos of well-known clients
Made a bold but measurable promise to fix vulnerabilities in 5 minutes
Synk understands its role as the guide in the narrative
Provides ways for users to research and explore their solutions before talking to a sales rep
Clearly and simply talks about the problems their solutions solve in the "Synk brings developers and security together" section
Case studies feature well-known businesses
We can’t emphasize enough the importance of understanding your role in the story and being a guide in the narrative. Synk does a good job of knowing its role and positioning its customer as the hero.
