Job Posting: Sales Leader

Who is Forrest Company?

Forrest Company is a strategic GTM partner for B2B tech leaders. We combine the precision of AI and technology with the depth of human-centered storytelling to build relentless growth engines, secure market leadership, and create lasting customer value in crowded digital landscapes.We transform complex brands into market leaders through high-impact positioning, revenue-focused demand generation, and human-centered digital experiences.

Our Vision

To create a world where people and technology elevate humanity together.

Our Mission

To help 1,000 digital transformation leaders elevate their brand and amplify their message.

Our Values

• People First
  Nothing is more important to us than people. We believe that work is simply a tool to help us become who we were made to be, and we are fully invested in helping everyone in our proximity actualize their potential. Everything we do at Forrest is based on believing that when humanity is elevated, everybody wins.
  

• Great > Good
  We have a collective hunger to make things better. We challenge the status quo and push ourselves and those around us to do great things, be great people and produce great results. Put in the work and embrace the journey to greatness.
  

• Personal Pride
  We take great pride in our work. We go above and beyond, take the initiative, and own every project or relationship as if it were our own. We are accountable for our actions and results and take ownership of the success of Forrest.
  

• High Character
  We do the right thing, always. We speak kindly and act humbly. We are highly trusted and highly trustworthy.
  

• Collaboration
  We believe in the “collective” win, and that working together will always bring the best results. We are always generous with our ideas, open-handed with our knowledge, and actively encourage each other toward greatness in work and life. We don’t care who gets the credit because elevating humanity is our goal, not personal praise.
  

• Play Full Out
  We are fully present and engaged in every moment. When others phone it in, we’re willing to jump in. We’re vulnerable, connected, and bent on extracting everything from every moment in work and life.

Position Summary: The "Player-Coach" Architect

The Sales Leader at Forrest is the engine of our next phase of evolution. You are responsible for transforming our commercial infrastructure from a founder-led, referral-based model into a proactive, scalable growth engine. The Sales Leader at Forrest is responsible for driving the company’s growth engine by identifying the right prospects, understanding their deepest challenges, and connecting them to the transformational work Forrest delivers.

This role will be the "architect" of our sales department while simultaneously acting as our lead "hunter," carrying a personal quota and closing high-value deals. You aren't just selling a service; you are a trusted advisor mapping the needs of digital transformation leaders to strategic solutions that elevate their humanity.

Accountable For:

The Sales Leader will collaboratively drive growth by owning:

• Revenue & Gross Margin Targets

• Prospecting & Outreach

• Audience & ICP Refinement

• Market Segmentation & Targeting

• Discovery & Solution Design

• Proposal Creation & Deal Strategy

• Pricing & Scoping (in Collaboration with Operations)

The Sales Leader owns the quality and predictability of Forrest's growth, specifically:

• Profitable Revenue Growth: Meeting annual revenue targets while maintaining strict responsibility for gross margins to ensure the agency's financial health.

• Personal Sales Quota: Identifying, nurturing, and closing a personal target of high-fit opportunities.

• Sales Infrastructure: Extracting and codifying the Forrest sales approach into a repeatable sales system (messaging, process, and tools) for current and future team members.

• Resource Planning & Forecasting: Providing accurate pipeline visibility to the Operations team to ensure we have the capacity to deliver the work you sell.

• Strategic Handoff Excellence: Ensuring a seamless transition from "prospect" to "client" so that no success criteria are lost.
  

Key Job Functions:

1. Sales Strategy & Architecture 

• ICP & Audience Refinement: Define and evolve our Ideal Client Profile, focusing on digital transformation leaders who align with our expertise and values.

• The Forrest Sales Playbook: Author and maintain the agency’s sales manual, including messaging frameworks, objection handling, and discovery question banks.

• Productization Support: Partner with the CCO and COO to "productize" our services into standardized, scalable packages that shorten the sales cycle.

• Tech Stack Management: Implement and administer our CRM (HubSpot), ensuring rigorous data hygiene and accurate reporting.

2. Execution & Pipeline Generation

• Outbound Prospecting and Opportunity Sourcing: Move Forrest beyond referrals by building a consistent sales engine that creates predictable, meaningful pipeline.

• Discovery Leadership: Ask the right questions, listen deeply, and connect the dots between a client’s ambition and Forrest’s capabilities.

• Proposal & Deal Strategy: Create value-based proposals that articulate ROI and strategy, and close deals. Ensure every proposal reflects Forrest's high standards of clarity, empathy and world-class execution.

3. The Sales-Delivery Interface

• Margin Discipline: Ensure all deals are scoped for profitability.

• Technical Review & Scoping: Work closely with Operations to review every proposal before it reaches the client to verify deliverability and resourcing.

• Client Dossier & Handoff: Own the "Sales-to-Delivery" protocol, transferring all discovery insights to the creative and project management teams.

Experience and Qualifications:

• Service Sales DNA: 10+ years of experience selling intangible, high-value professional services (marketing, strategy, or creative consulting).

• The "Hunter-Builder" Profile: Demonstrated success in both high-velocity outbound "hunting" and the "building" of sales processes.

• Agency Context: Deep understanding of the small agency environment, including the nuances of utilization rates and gross profit margins.

• Tech Industry Fluency: Experience marketing to or selling in the digital transformation space (ServiceNow, Microsoft, Salesforce, SaaS platforms).

• Accountable Communicator: Exceptional ability to distill complex strategic needs into clear narratives.

Perks + Benefits

• 4 weeks PTO + holidays and office closure for the week of Christmas.

• Health, Dental, and Vision Insurance available.

• Remote-first culture.

• Paid Group Meetups.

Location: Remote, Full-time

Compensation Structure: Base + Commission

Time Commitment: 40+ hours per week

The above statements are intended to describe the general nature, types of work performed and qualifications required of staff members assigned to this position. They are not intended or should be taken as an exhaustive list of responsibilities, duties, and requirements of personnel so classified. Forrest company is an equal opportunity employer, and all qualified applicants will receive consideration for employment without discrimination based on any legally protected status.