The Forrest AI Manifesto

We believe technology should elevate humanity, not replace it.

That includes Artificial Intelligence.

We don’t worship every shiny new tool.

We don’t blindly automate for the sake of speed.

We don’t let “efficiency” become an excuse for creative erosion.

We ask harder questions — human questions.

Does this AI help us move faster?

Great. But only if it also helps us move together.

Does it increase profit?

Cool. But not if it costs us our character.

Does it amplify our creativity?

Yes? Then show us the breakthrough.
No? Then it’s not for us.

Does it make our work more human, not less?

At Forrest, we don’t just use AI.
We challenge it to make us better — as creatives, as teammates, and as people.

AI should help our clients grow.
Not by adding noise to the internet, but by building meaningful, magnetic brands.
Not by replacing human brilliance, but by unlocking it.

We’re not here to flood the feed with sameness.
We’re here to sell humanity.
To wield AI like a scalpel, not a sledgehammer.

So we’ve got rules.

If it doesn’t unite the team, it's out.
If it doesn’t raise the bar, it's out.
If it doesn’t save time, elevate craft, and stretch possibility, it's out.

Because Humanity Sells™, and our tools should reflect that truth, not betray it.

This is our standard.
This is our posture.
This is our POV on AI.

And we’re just getting started.

For the love of humanity,

Forrest.co