Job Posting: Senior Client Strategist
Who is Forrest Company?
Forrest Company helps B2B companies find their heartbeat, connect with their customers on a human level, and transform their markets through human-centered branding, marketing, and customer experience.
We are a small group of creatives, strategists, designers, moms, dads, sports fans, and coffee drinkers working together toward our goal of bringing companies to life while championing each team member's creativity in our work and daily interactions.
We don’t care what color, shape, or gender you are. We care that you can be your authentic self and bring your unique and creative perspective to helping our clients succeed.
Our Vision
Our vision is to create a world where people and technology elevate humanity together.
Our Mission
We’re on a mission to help 1,000 digital transformation leaders elevate their brand and amplify their message.
Our Values
Above all, we look for these values in anyone looking to join our team:
People First
Nothing is more important to us than people. We believe that work is simply a tool to help us become who we were made to be, and we are fully invested in helping everyone in our proximity actualize their potential. Everything we do at Forrest is based on believing that when humanity is elevated, everybody wins.Great > Good
We have a collective hunger to make things better. We challenge the status quo and push ourselves and those around us to do great things, be great people and produce great results. Put in the work and embrace the journey to greatness.Personal Pride
We take great pride in our work. We go above and beyond, take the initiative, and own every project or relationship as if it were our own. We are accountable for our actions and results and take ownership of the success of Forrest.High Character
We do the right thing, always. We speak kindly and act humbly. We are highly trusted and highly trustworthy.Collaboration
We believe in the “collective” win, and that working together will always bring the best results. We are always generous with our ideas, open-handed with our knowledge, and actively encourage each other toward greatness in work and life. We don’t care who gets the credit because elevating humanity is our goal, not personal praise.Play Full Out
We are fully present and engaged in every moment. When others phone it in, we’re willing to jump in. We’re vulnerable, connected, and bent on extracting everything from every moment in work and life.
Position Summary:
The Senior Client Strategist excels at developing trusted relationships with clients and guiding them to achieve business success through a deep understanding of brand, marketing, and communication strategies.
This person utilizes their intuition and imagination to think outside the box, uncovering client insights and collaborating with a diverse team to create highly effective deliverables. The Senior Client Strategist’s focus, above all else, is to bring success to our clients.
Accountable for:
The Senior Client Strategist at Forrest will collaboratively support the Client Experience team to build:
Client Relationship
Client Account Strategy
Client Team Lead
Client Marketing Success
Our ideal candidate is not a traditional “account leader,” where you’re simply a go-between for client relationships. At Forrest, those who lead client relationships are also those best equipped to solve their problems. The Senior Client Strategist at Forrest is the strategic force behind everything we do. You’re the energy, the momentum, the glue, and the life that drives all that we build for our clients. It’s your creative energy that jump-starts the collaboration process and your focus that pushes our team to deliver world-class work.
You have the creative freedom to imagine otherworldly possibilities for your clients and the incredible responsibility to bring them to life fully. You think on your feet, ask meaningful questions, sift through ambiguity to extract structure, and push our team to deliver incredible results.
Reports to:
VP of Client Experience
Collaborates with:
Collaborates with the CEO, CCO, VP of Client Experience, Director of Marketing, Designers, Writers, Project Managers, and vendors to produce world-class offerings for Forrest and its clients.
Key Job Functions:
Client Relationship
Pour into client relationships by reflecting Forrest’s values while simultaneously making clients extremely successful
Build strong, long-term client relationships in a way that makes Forrest indispensable, fueling trust and helping clients grow strategically to reach their goals
Listen to clients to gain a deep understanding of, and empathy for, their industry, industry verticals, market conditions, and challenges
Client Account Strategy
Create and execute impactful client projects, including go-to-market, brand, and events—to solve complex business problems by developing breakthrough strategies
Develop market-facing touchpoints and facilitate the delivery of touchpoints to the marketplace (campaigns, communications, tactics, events, launches, ads, etc.)
Conduct research, facilitate interviews, and lead workshops to help clients develop and articulate the value proposition for their organization, products, and/or offerings. Interview subject matter experts and translate knowledge into insights, plans, goals, and deliverables.
Collaborate with and guide the Growth Marketing team to create strategic digital marketing campaigns that deliver client leads, leading to business growth
Create research-based competitive analysis reports in collaboration with a Graphic Designer, Writer, and Digital Marketing Manager to provide Forrest’s clients with market differentiation through a data-driven and visual analysis.
Support the client team to develop customer personas and construct customer journeys that increase clarity around target audience pain points
Client Team Lead
Lead Forrest’s internal client team to facilitate world-class execution of projects with clients by collaborating with and drawing on the expertise and resources of the collective team
Write clear and concise briefs and campaign flows that translate strategy into the project execution, providing Forrest’s internal client team with a clear plan, goals, and client outcomes
Mentor and educate Forrest’s internal client team with design-thinking best practices and marketing strategies so that the quality or work is elevated, creating a more purposeful why to client deliverables
Act as the voice of reason when balancing client expectations, budgets, and internal processes
Collaborate heavily with the project manager to represent the client’s best interests and ensure projects are delivered on time and on budget.
Represent client interests to the Forrest team as the voice and advocate for the client. Ensure all deliverables align with client strategy, contribute to their business growth, and inject empathy.
Lead Forrest’s internal client team by showing up on time, being efficient and productive, and living out Forrest’s values at every turn.
Client Account Success
Establish trust with clients as an expert by providing clear client marketing strategies with a proven point of view to deliver tangible results.
Identify and confirm specific and measurable client goals to drive project success and offer a clear process to evaluate and review client outcomes.
Analyze, evaluate, and present results to increase Forrest’s value and effectiveness. Establish and maintain world-class standards by assessing and reviewing client marketing strategies created by the broader team.
Collaborate with and empower the Growth Marketing Manager to deliver world-class insights and analytics to Forrest’s clients
Experience and Qualifications:
Bachelor’s degree in marketing, related field, or equivalent experience
10+ years or more of demonstrated experience building client marketing strategies, including go-to-market, brand, business, performance, and event strategy
Experience in outbound marketing, SEO, and channel (Meta, LinkedIn) best practices
Experience in client-facing roles and understands the intricacies of layered organizations, corporations, and enterprises
Preferable experience in marketing to the tech industry, including ServiceNow, Microsoft, Salesforce, Netsuite, ERP and CRM systems, and other SaaS platforms powering digital transformation
Must be able to manage multiple projects and clients at any given time
Excellent communication and decision-making skills
Highly skilled in market research and competitor analysis
Detailed experience analyzing, evaluating, and presenting client marketing outcomes
Enjoys working independently and in a collaborative team environment
Perks + Benefits
4 weeks PTO + holidays and office closure for the week of Christmas
Health, Dental, and Vision Insurance Available
Flexible Work Hours
Professional Development Budget
Paid Group Meetups
Tools & Tech
Location and Time Commitment
Remote, Full-time, salaried – 40+ hours per week
The above statements are intended to describe the general nature, types of work performed and qualifications required of staff members assigned to this position. They are not intended or should be taken as an exhaustive list of responsibilities, duties, and requirements of personnel so classified. Forrest company is an equal opportunity employer, and all qualified applicants will receive consideration for employment without discrimination based on any legally protected status.
