Forrest Marketing Awards at Knowledge 2025

Celebrating the boldest, smartest, and most standout marketing moves at Knowledge

The 2025 Forrest Marketing Awards Winners Are In...

THESE TEAMS DIDN’T JUST SHOW UP — THEY SHOWED US HOW IT’S DONE.

We reviewed hundreds of moments from Knowledge 2025 and picked the ones that raised the bar.

Now we’re breaking down why they worked, not just to celebrate the best marketing strategies, but to share insights on how you can bring the same energy to your own campaigns.

See the winners ↓

Best of Knowledge Marketing 2025

Best Breakout Session Title

Most Spirited and Approachable

Most Creative

Top Social Media Strategy

Best Storyteller

Best Booth Messaging

Everyone was talking about AI this year at the conference, but KPMG stood out by tying it back to business outcomes. Their messaging not only made AI feel attainable but also practical. They took one of the fears around AI (that it opens up the enterprise to risk) and turned it on its head with statements like “reduce enterprise risk with AI”. Their messaging was clear and empowering.

The best part? They featured real quotes from business leaders that felt personal, human, and really resonated.

Finalists: Sakon, Moveworks, and KPMG

W I N N E R S

Best Booth Visuals

Moveworks proved that clean design can speak volumes. Their booth was a masterclass in clarity and intention. Their vivid purple backdrops paired with white text and generous white space made their messaging pop without feeling chaotic. It was bold, but never busy.

They let their visuals do the heavy lifting in some places, using crisp logos to clearly showcase the applications they work with, and an informative walkthrough video to guide the experience without needing to pitch. Add in comfortable seating that encouraged people to linger, and you had a space that didn’t just look good, but felt calm, clear, and easy to make connections in.

Finalists: Docusign, Google Cloud, and Moveworks

Most Engaging Booth

Fujitsu turned heads and drew in crowds at this year’s conference with an interactive AI age identifier designed to help retailers know if they should ask for ID. They took an idea that would have felt flat in words on a screen and made it practical and interactive. Not to mention, everyone loves a tool that tells them something about themselves.

Their booth invited hands-on engagement, provided a personal touch, and created a buzz of conversation, reminding us that great marketing isn’t just about what you say but how you show it.

Finalists: Cognizant + Thirdera, Faddom, and Fujitsu

Best Gear or Attire

NewRocket didn’t just show up; they showed off. With fully coordinated outfits that included matching shoes, shirts, pins, and custom gear, their team brought serious style and squad vibes to the expo floor. Each day featured a different, coordinated look, turning their team into walking brand ambassadors that were hard to miss.

Kudos to the NewRocket team for going beyond booth visuals and taking brand recognition to a new level.

Finalists: Kyndryl, iTech AG, and NewRocket

Best Party

GlideFast threw a party that was more than just a good time. It was a celebration of community, legacy, and life. Held at ZOUK Nightclub, their larger-than-life event honored the late Michael Lombardo, affectionately known as the “Mayor of ServiceNow.” It was a space to connect, dance, reflect, and raise a glass to someone who made a lasting impact on the ServiceNow community.

Congrats to the GlideFast team for creating a night to remember.

Finalists: Optimum Healthcare IT, NewRocket, and GlideFast

Best Breakout Session Title

In a list of 745 breakout sessions, this title stood out, stopped scrolls, and drew in attendees. It promised real value in simple, human language, with a bold, benefit-driven hook and a conversational and personal tone. In a sea of jargon, this title felt like a breath of fresh air.

Using second-person language, the title spoke directly to attendees and made a clear time-saving promise that would help alleviate a very real pain. It was specific enough that attendees knew the value, but left room for curiosity as to which “issues” they’d never have to create a case for again, and invited attendees to come find out.

Finalists: Carvana, Orica, and ServiceNow + UMass Memorial + Experian

Most Spirited and Approachable

From the moment their team stepped onto the expo floor in a banana costume, you knew ins-pi was there to bring the energy. Their booth was constantly buzzing with big smiles, good vibes, and great conversation. They even had a custom card game that drew attendees in and made for some great laughs.

Their approachability started well before the conference with a high-energy pre-Knowledge video that showed how amped they were to be there and featured their team skipping through the expo center and looking like your new best friends. They also shared short, engaging videos throughout the week featuring leaders from ServiceNow and leading companies talking about why they loved ins-pi, which created a buzz around their booth.

Finalists: AutomatePro and ins-pi

Most Creative

RapDev didn’t just show up with a new product. They brought it to life by debuting Arlo: a robot built to showcase their new Agentic AI Assistant for ServiceNow. Arlo handed out candy on the expo floor, delivered Fireball at happy hours and parties, and sparked conversations everywhere he rolled.

By blending tech, personality, and some fun, RapDev turned a product launch into an experience and made sure their brand was not only seen but remembered.

Finalists: Dyna Software and RapDev

Top Social Media Strategy

iTech AG brought a burst of color and creativity to LinkedIn with their comic book–style superhero campaign that made their team and their brand unmissable. In a sea of corporate posts, their vibrant visuals and playful tone stood out, creating some pre-conference buzz.

They kept the energy going with fun social posts of their team repping their “Run CMDB” shirts with catchy, clever captions sure to stick in people’s minds (“It’s tricky to run your ops, to run your ops and scale on time…”). They also spotlighted their daily giveaway winners in individual posts, creating shareable moments and strategically extending their network.

Finalists: UpperEdge, ins-pi, and iTech AG

Best Storyteller

TCS proved that you don’t need a lot of words to tell a powerful story. You just need the right ones. With a headline like “power possibility” alongside imagery of curious kids, their storytelling tapped into something deeply human: the hope and wonder that comes with exploring what’s next.

Simple, intentional language like “redefine, reimagine, and reshape,” paired with bold, emotive visuals, made their message feel personal, optimistic, and expansive. TCS didn’t just talk about transformation; they made it feel real and relatable.

Finalists: EY and TCS