F R O M B R A N D T O D E M A N D
How to build a powerful demand generation engine in a niche market
Learn how we helped a tech platform provider in the energy sector build a successful digital pipeline — surpassing their goal for prospective leads by 460%
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T H E H E R O
Innovators powering humanity forward.
AiFlux’s mission is to power humanity forward with intuitive technology for energy leaders working with heavy assets.
We helped AiFlux design and launch their brand, but we didn’t stop there…
*See how we built their brand strategy, here.
T H E P R O B L E M
It’s hard to identify digital leads in a narrow market
Through relationship building with energy leaders over the years, our client had a pipeline of prospects from their own Rolodex.
When they decided to expand geographically, however, they knew they needed a powerful demand generation strategy that included capturing leads — but didn’t know where to begin.
T H E G O A L
Build global awareness and capture high-intent prospects
We customized a strategy set out to do two things:
Introduce our client internationally as leaders in creating digital platforms needed to make the energy industry more efficient
Use this new positioning to fill their pipeline with viable, digital leads
T H E S O L U T I O N
Apply the Forrest OutGrow™ approach
Step 1
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Our team turned to LinkedIn based on the platform’s ability to target through audience attributes like job title, industry, geography, and more.
We built a LinkedIn business page and ad account, then established audience segments based on our client’s target persona, created campaign goals, and got to work.
Step 2
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Before creating additional content, we reworked two product landing pages to ensure the messaging spoke to the humans who would consider buying this specific SaaS solution.
Our team used heat maps and advanced analytics tools to track website visitor engagement and recording data, which helped improve content and create the best user experience possible.
Step 3
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Our goal was to educate the market on how AI can play a massive role in managing heavy assets — and showcase how our client’s solution does it best.
Through market research and discovery work, we determined the most pressing issues heavy asset managers are facing today, then produced content to address these concerns.
Step 4
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Utilizing audience attribute and lookalike targeting on LinkedIn, we launched lead generation campaigns across industry specific categories.
Our team built a thoughtful timeline for each campaign, starting with brand awareness and strategically launched campaigns featuring high-intent lead magnets to follow.
460%
Percent of contacts above our original goal of new contacts for the team to follow-up with
T H E I M P A C T
They surpassed their lead capture goal by nearly 500%
This is the power of a human-centered brand & demand strategy.
Through our efforts, we were able to capture 460% more contacts for the team to follow-up with than first projected in our initial goal. Now, AiFlux has a world class brand, and an engine to keep creating demand for the long haul.
I have been doing this for a long time and have never seen anyone develop and execute a lead generation strategy as successfully as Forrest did. We are beyond impressed.”
Our client’s CEO, a new champion of all things demand gen
Need help filling your pipeline?
At Forrest, we help b2b tech businesses achieve breakthrough growth the human way – by identifying, targeting, and initiating conversations with their unique pocket of the market.
Ready to deploy a customized, human-centered demand generation approach? Reach out to see how we can help increase your lead flow and drive growth for your business.
Grow your pipeline today.