OpenPath
OpenPath started with a brilliant idea, and turned it into a bold, market-ready, series-A-prepared AI brand in weeks working with Forrest. See how!
Industry: AI + Clinical Trials + Real Estate + Other
Messaging | Brand Strategy | Brand Identity | Sales Enablement
Year: 2026
Before
OpenPath came to Forrest with more than idea. They came to us with an AI execution layer they’d built, and were actively using to help their clients. To get them ready to go from startup to scale-up, they needed to prep their brand to be taken seriously by investors.
They had no real position, no clear promise to their market, and while their platform was working, their brand wasn’t telling the same story their customers were experiencing.
S E R V I C E S
What we did
We helped OpenPath clarify their value in the sea of AI sameness, and give them the brand DNA they needed to prepare to raise serious capital, rally a team, and go from idea to a thriving B2B AI tool.
Messaging + Positioning
Sales Enablement
Brand Strategy
Brand Identity
I N T R O D U C I N G
The OpenPath Symbol
The OpenPath brand mark is a simple, timeless, memorable symbol that represents the truly customizable ability OpenPath gives businesses to scale endlessly.
Their entire platform is built on the idea of helping businesses actually execute on real customer facing work. Where most agents just automate workflows, OpenPath actually does customer-facing work around the clock.
Endless scale. Endless possibilities, and enterprise grade safety and functionality are all embodies in this powerful little mark that will become the first impression for this brand for years to come.
Make it visual
The C-suite buyers of the next generation of AI enabled tech, services, and platforms are bombarded daily with AI noise. Visualizing OpenPath’s value like this example here was vital for helping them tell the story to their buyers, as well as investors.
The Message
OpenPath’s goal was to get their brand ready to not just move their buyers hearts and minds, but to also WOW investors. To look, feel, and SOUND like a 9 figure powerhouse you must have a band promise/tagline that invites your market into a narrative of transformation. OpenPath’s promise? Scale While You Sleep.
Scale While
You Sleep.
I’ve worked with marketing teams, agencies, and creative people for a very long time. We have never had an experience this good. Forrest absolutely crushed this project.
Michael | Founder + CTO
OpenPath
B R A N D S P R I N T S
Ready to break through?
Most agencies will sell you a style guide that looks cool, take your money, and never actually help you grow. When you invest in strategic, human-centered, branding with Forrest you get so much more IN WEEKS not months.
Talent Attraction
A powerful brand can also attract top talent. When your business is known for its strong brand and positive work culture, you're more likely to recruit and retain talented employees.
Positioning Clarity
You’ll have clear and validated strategic business positioning based on data and insights from your market, internal team, and customers.
Competitive Edge
Your brand strategy will differentiate your business from competitors. It allows you to highlight what makes your products or services unique and appealing to your audience.
Effective Marketing
With a clear brand strategy, your marketing and advertising efforts become more focused and effective, as you know how to convey your brand's message, values, and story
A Compelling Story
Your brand strategy will come with a compelling and human centered story that your target buyers won’t be able to resist. You’ll also get a playbook for how to tell/use this new story.
Increased Awareness
A clear strategy and fresh new brand will be all the ammo you need to increase awareness of your organization for years to come.
Consistency
Your brand strategy will ensure your messaging, visual identity, and customer experience are consistent across all touch-points, creating a cohesive and professional experience.
Expert Guidance
Our team of experienced brand strategists, designers, and marketing minds will walk you through every step of this process, answering questions, and collaborating with you.
