PaymentWorks
PaymentWorks was the original vendor identity pioneer. We helped them re-go-to-market with the story that’s always set them apart, and position themselves as the Fintech powerhouse they always have been.
Industry: Fintech | Procurement | Accounts Payable
Messaging | Brand Strategy | Brand Identity | Web Design | Sales Enablement
Year: 2025-26
B E F O R E
PaymentWorks did something that few SaaS companies have ever done…they created a category before it was cool. But over time, competitors started popping up. Over a decade went by and their story, positioning, and visual identity its clarity. When they found themselves in a crowded market, with a confused position, and an out-dated visual identity, they call Forrest.
S E R V I C E S
What we did
We helped PaymentWorks rediscover what really makes them different, valuable, a true pioneer in their category. Then we brought it all to life with a second-to-none visual identity, sales enablement, and website.
Messaging
Sales Enablement
Brand Strategy
Brand Identity
Web Design
Positioning
I N T R O D U C I N G
The OpenPath Symbol
PaymentWorks didn’t want to change their logo. And they didn’t need to. Over time, the logo had become a recognizable symbol in the market. Their customers knew it, trusted it, and associated it with a company that helped pioneer an entire category.
We didn’t want to introduce unnecessary change just for the sake of making something new. But there were a few things about the logo that weren’t quite right. We carefully rebuilt and refined the existing mark, improving its structure, symmetry, proportions, and overall clarity while aligning it with PaymentWorks’ newly clarified story and brand attributes.
The result was a more polished, modern, and confident evolution of the logo. It retained the equity existing customers already connected with, while giving PaymentWorks a sharper and more innovative identity for the customers they wanted to reach next.
Make it visual
The C-suite buyers of the next generation of AI enabled tech, services, and platforms are bombarded daily with AI noise. Visualizing OpenPath’s value like this example here was vital for helping them tell the story to their buyers, as well as investors.
The Message
The Forrest strategy team worked closely with the PaymentWork executive team to not only discover the unique story they were already owning in the market, but how to turn it into a repeatable, memorable tagline that AP leaders, CFOs, and people in FinTech would deeply resonate with.
Vendor Identity
You Can Bank On™
“You guys just made me cry.
You captured our brand…our story. Everything.
I am speechless. Now it’s time to tell the world.”
Angela S
CMO | PaymentWorks
I’ve worked with marketing teams, agencies, and creative people for a very long time. We have never had an experience this good. Forrest absolutely crushed this project.
Michael | Founder + CTO
OpenPath
B R A N D S P R I N T S
Ready to break through?
Most agencies will sell you a style guide that looks cool, take your money, and never actually help you grow. When you invest in strategic, human-centered, branding with Forrest you get so much more IN WEEKS not months.
Talent Attraction
A powerful brand can also attract top talent. When your business is known for its strong brand and positive work culture, you're more likely to recruit and retain talented employees.
Positioning Clarity
You’ll have clear and validated strategic business positioning based on data and insights from your market, internal team, and customers.
Competitive Edge
Your brand strategy will differentiate your business from competitors. It allows you to highlight what makes your products or services unique and appealing to your audience.
Effective Marketing
With a clear brand strategy, your marketing and advertising efforts become more focused and effective, as you know how to convey your brand's message, values, and story
A Compelling Story
Your brand strategy will come with a compelling and human centered story that your target buyers won’t be able to resist. You’ll also get a playbook for how to tell/use this new story.
Increased Awareness
A clear strategy and fresh new brand will be all the ammo you need to increase awareness of your organization for years to come.
Consistency
Your brand strategy will ensure your messaging, visual identity, and customer experience are consistent across all touch-points, creating a cohesive and professional experience.
Expert Guidance
Our team of experienced brand strategists, designers, and marketing minds will walk you through every step of this process, answering questions, and collaborating with you.
