Your portcos have great technology.
They don't have pipeline.

Pipeline Ignite is Forrest's proprietary lead generation service built for tech portfolio companies. We find the accounts ready to buy, build the content that earns their attention, and book the meetings their sales teams actually want to take. So you can stop wondering why pipeline is flat and start watching it compound.

See Pricing
See Pricing

P R O O F

Ask our other clients

Q1 Results for one AWS Premier Tier Partner
$0M
Pipeline Created
0
Meetings Booked
0
Meetings Completed

T H E P R O B L E M

The demand-gen playbook your portcos are running is broken

Content syndication. Gated PDFs. MQL handoffs. Your portfolio companies are still running plays that stopped working years ago. The ones pulling ahead aren't spending more on marketing. They're spending differently.

The Old Way

Spray and Pray

  • Chase lead volume
  • Gate everything behind forms
  • Hand MQLs to SDRs and hope
  • Measure cost-per-lead
  • Wonder why pipeline is flat
The Pipeline Ignite Way

Target. Activate. Convert.

  • Target accounts showing buying signals
  • Lead with education, not forms
  • Only book meetings with qualified buyers
  • Measure pipeline and revenue influenced
  • Scale what works. Kill what doesn't.

O U R S Y S T E M

Three phases.
One system.
Pipeline your portcos can actually forecast.

This isn't a collection of tactics. It's a unified engine we build for your portfolio companies where targeting feeds content, content feeds conversion, and their sales leaders take calls they actually want.

01
Target
Find the pain
AI-powered signal detection across 10M+ web pages and 20M companies. We find the person inside your portco's ICP who feels the pain right now
02
Activate
Build the intent
A pillar asset that names the problem the market can't articulate. Deployed across paid ads, organic social, BDR outbound, and nurture.
03
Convert
Book the meeting
Incentivized meetings, qualifying forms, and automated scheduling. Your portco's reps only talk to prospects who showed up ready.

Signal Detection

AI analysis across D&B, LinkedIn, job postings, news to identify buying signals.

Role Testing

Same offer, multiple roles simultaneously. Data tells us who responds best.

The Influence Engine

One pillar asset deployed across paid, organic, outbound, and nurture.

Multi-Channel Activation

LinkedIn, Meta, BDR outbound, and email nurture running in concert.

Incentivized Meetings

De-risk the buyer's decision. Qualifying forms separate interest from intent.

Automated Scheduling

Calendar invites auto-sent. No manual work until it's time to talk.

Y O U R R E P O R T I N G

No black boxes.
No guessing.
Full visibility into every portco's pipeline.

See exactly what's running, what's working, and what your portfolio company's pipeline looks like in real time.
Every dollar is accounted for.
Every meeting is tracked.
Every board report writes itself.

Pipeline Tracker
Meeting Feed
Attribution

Pipeline Tracker — Live

Last 30 days
Total Spend
$14,680
Pipeline Created
$182K
ROAS
12.4x
Meetings Booked
47
Show Rate
72%
Weekly Meetings
W1 W2 W3 W4 W5 W6 W7 W8
Persona Performance
VP Engineering38%
CTO / CIO28%
Dir. IT Operations22%
IT Manager12%

Meeting Pipeline — Live Feed

14 Qualified 9 Pending 24 Completed
CompanyContactSourceStatusPipeline ValueBooked
AC
Acme Corp
Enterprise · 2,400 emp
Sarah ChenLinkedIn Ad Qualified$45,000Apr 8
NX
Nexus Digital
Mid-Market · 800 emp
James RiveraMeta Ad Completed$28,000Apr 7
VT
Vertex Tech
Enterprise · 5,100 emp
Maria VasquezBDR Outbound Qualified$62,000Apr 6
PL
Polaris Systems
Mid-Market · 450 emp
David ParkLinkedIn Ad ScheduledTBDApr 12
CR
CoreBridge
Enterprise · 3,200 emp
Amanda FosterNurture Email Completed$35,000Apr 4
SI
Sigma Industries
Enterprise · 7,800 emp
Robert KimMeta Ad Qualified$78,000Apr 3
AT
Atlas Group
Mid-Market · 1,200 emp
Lisa WangBDR Outbound Completed$41,000Apr 2

Multi-Touch Attribution

Last 90 days

Pipeline by Channel

$482K
Total Pipeline
LinkedIn Ads
$192K
Meta Ads
$121K
BDR Outbound
$108K
Nurture Email
$61K

Key Metrics Trend

Avg. Deal Size
$13.4K
Meeting-to-Opp
34%
Sales Cycle
42 days
Content Engagement
6.2%

T I M E L I N E

Foundation before spend.
Learning before scale.

Most agencies start spending on day one. We build the foundation first, so when we turn on spend, every dollar works from the start. Your portco sees qualified meetings by month 2 and scalable pipeline by month 4. And we never ask for a commission on ad spend.

Month 1
Foundation
Month 2
Launch
Month 3
Learn
Month 4+
Scale
Foundation
Audience build
CRM + ad channel setup
SME sessions
Creative brief
Booking infrastructure
Launch
Campaigns live
Persona testing
Asset in market
BDRs aligned
Weekly pulses
Learn
Signal identification
Monthly review
Incentive campaign active
Early data analysis
Scale
Scale winners
Increase budget
Expand personas
Repeat and compound
Campaign Estimator

Project pipeline from every dollar your portco spends.

Pull real numbers from our Q1 2026 B2B tech benchmarks. Set a budget, pick a tier, see what a campaign could book for your portfolio company: meetings, pipeline, closed-won revenue.

01 Set up your campaign
$10,000
Total media spend per month.
3 months
How long you run the flight.
$90,000
Expected revenue per closed deal.
Where campaigns with a sharp offer and tight audience fit tend to land.
Meetings booked
—
over — months
Qualified meetings
—
Taken & qualified by sales
Pipeline generated
—
— return on ad spend
Closed-won (est.)
—
— revenue ROI
Total spend —
02 Follow the math
Every hero number above is built by stepping spend through the rates below. Swap any assumption in Advanced to pressure-test your own scenario.
TargetAd delivery
Impressions
—
at — CPM
Link clicks
—
— CTR
Landing page views
—
— of clicks
ActivateLead gen
Meetings booked
—
— click-to-meeting
Qualified meetings
—
— taken & qualified
ConvertPipeline
Opportunities created
—
— meeting-to-deal
Pipeline value
—
avg — / opp
Closed-won revenue (est.)
—
avg — / deal
03 Cost efficiency
Cost per click
—
Cost per meeting
—
Cost per qualified meeting
—
Cost per opportunity
—
04 All three tiers, side by side
Same budget, same duration — what changes when performance moves from floor to ceiling.
Conservative Base case Aggressive
Advanced — override assumptions Optional
These are the benchmark assumptions for the selected tier. Overwrite any value to model your own scenario — the tool recalculates live. Reset snaps back to tier defaults.
Book a pipeline diagnostic →
Projections are directional estimates built from benchmarks across comparable B2B tech campaigns. Actual results vary by offer, creative, audience, and sales motion. Built on results, not promises.
Cleveland · Nashville · forrest.co

Y O U R T E A M

No offshore. No guessing. A senior team your portcos actually want to work with.

Every Pipeline Ignite engagement comes with a full squad of specialists. Your portfolio company gets the power of a full, senior-level marketing team for the price of one FTE. Fully embedded.

Demand Gen Strategist

Owns campaign architecture and performance analysis. Your strategic brain.

Growth Marketing Manager

All technical execution: ad accounts, HubSpot, audiences, and optimization.

Writer + Content Orchestrator

Extracts SME insight and turns it into messages that land with your market.

Designer + Creative Specialist

Tested, creatives that perform across formats and mediums.

Project Manager

Nothing falls through the cracks. Deadlines met. Details tracked.

Senior Account Leader

Always in the loop. Owns the relationship. Leads the entire team.

I M A G I N E

Igniting your portco's Slack channel with numbers like this

Real message from a shared client slack channel…

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R E A D Y ?

See what Pipeline Ignite looks like for your portfolio.

Every portco is different. Price out Pipeline Ignite for your exact needs, and see a projected ROI in seconds.